Vintage Kustom Amp Serial Numbers

Kustom Amplification
Private
IndustryAmplification
FoundedChanute, Kansas (1964; 56 years ago)
FounderCharles A. 'Bud' Ross
Headquarters,
Productsguitar amplifiers
ParentHanser Music Group
Websitewww.kustom.com

Kustom Amplification or Kustom Electronics is a manufacturer of guitar and bass amplifiers and PA equipment and accessories. Since 1999, Kustom has been owned by the Hanser Music Group headquartered in Cincinnati; Ohio, which also ownswww.powerwerks.com.

Welcome to the vintage Kustom amp site, VintageKustom.com. This site is dedicated to sharing the collective knowledge about the vintage Kustom Tuck-n-Roll Amplifiers of the mid 60's to early 70's, and their accessories. The information in this site has been and will continue to be compiled from the contributed facts, photos, and stories of.

  • Series numbers are usually found on the front of the amp—under or behind the Kustom logo—and consist of values like 25, 50, 100, 200, and higher. Generally speaking, these numbers indicate the amount of power multiplied by two. For example, a 200 series amp means 100 watts of power.
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Kustom 200 B-4 amplifier in black Naugahyde, purchased new in 1972.
Kustom 200 Bass Amplifier, 100 wattsRMS, two 15' speakers, cascade sparkle, 1971

History[edit]

'Kustom' was a brand and trademark of Ross, Inc., a company founded in 1964 by Charles A. 'Bud' Ross in Chanute, Kansas. The main selling point of Kustom amplifiers was their unique appearance: Ross, Inc. was the first to mass-produce amplifiers covered in roll and pleat, popularly referred to as 'Tuck-And-Roll' naugahyde, similar to hot-rod automobile upholstery popular at that time. The amplifiers featured solid-state circuitry instead of vacuum tube-based designs so common in the 1960s.

Ross, Inc. operated in a factory in Chanute, Kansas. The company produced several models of guitar amplifiers, bass amplifiers, organ amplifiers, Guitars, Basses, and keyboards and P.A. systems. There was also a line of guitars with DeArmond pickups in a variety of colors, including the infamous Pink to Green sunburst that fans have affectionately named 'Watermelon Burst.' In an original promotion Kustom gave away 'Kustom Kats' with the purchase of an amplifier. The Kustom (The Nauga, or Naugie) Kats were from the same Uniroyal Naugahyde that Kustom used to cover their products. The original Kustom amps came in a variety of colors including Red Sparkle, Blue Sparkle, Gold Sparkle, Cascade Sparkle (teal), Charcoal Sparkle (grey), Silver Sparkle (white), and Flat Black (which contained no glitter). Eventually the company branched out to produce organs, drums, microphones, and guitars.

Charles 'Bud' Ross produced the first Kustom amp which comprised two fifteen inch speakers mounted side-by-side in a horizontal white sparkle cabinet with and a non-Frankenstein head. The first amp was built for a member of the Nebraska Hall of Fame and is now a featured display in the collection of Rainbow Recording Studios in Omaha, Nebraska. The company was owned by Bud Ross from 1964 until June 1972, when Ross sold it to Baldwin Pianos. The sale was finalized just prior to the 1972 Summer NAMM show where the metal/slant face Kustom amps were introduced. Later Bud Ross established a fairly lucrative business which manufactured police handheld radars. During the following years the factory in Kansas and the associated trademarks would change ownership numerous times. The most notable merger happened with Gretsch, which at the time was owned by Baldwin.

Aside from the Kustom brand, Kustom Electronics also began to manufacture an amplifier line called Kasino. The brand was established in 1972. These were internally the same as Kustom amplifiers but were covered with traditional Tolex material as seen on Fender style amplifiers. Kasino amps were used mainly by country music performers who felt the regular Kustom Tuck-And-Roll Naugahyde models were too flashy. Another reason for establishing a parallel brand was simply to gain a greater share of the amplifier market. One distributor could sell the Kustom brand and one could sell Kasino without competing with each other. Waylon Jennings was an early supporter of the Kasino line. Kasino amps were discontinued in 1975 when Kustom Electronics once again changed ownership.

Guitar

Other parallel brands of Kustom Electronics were Klassic and Camco. Klassic was a brief venture that reputedly fell into trademark disputes with Peavey Electronics who happened to own the 'Classic' trademark. Camco was a brand used for drums.

Amplifier component, two channels

Some affiliated companies and trademarks were Woodson and Legend. Woodson Electronics, Inc. from Bolivar, Missouri was an independent business entity founded by Mike Woodson in the early 1970s (around the same time when Kustom was acquired by Gretsch). Mike was Bud's brother-in-law and all amps and P.A. systems were manufactured in Bolivar. Several Kustom employees moved to Bolivar to work for Woodson. Legend hybrid amplifiers of Legend Musical Instruments, Inc. from Syracuse, New York were also manufactured by the Kustom factory. Reputedly these were engineered by Richard Newman (an employee of Bonne Music Shop) and a former employee of Woodson Electronics.

Sheryl Crow (right) with Kustom amps

Kustom abandoned the tuck-n-roll upholstery in the late 1970s. Around the same time the company also changed its logo to a bigger letter 'K.' Mesa Boogie 'Mark' series amplifiers appeared in the late 1970s generating a huge impact. Everyone wanted to clone the popular design, including Kustom Electronics. Kustom's answer to the Mark series was a hybrid amplifier series called 'K-Studio.' The K-Studio was among the last traditional Kustom products, as subsequent Kustom trademark owners no longer had any affiliation with the old Kansas-based company.

Today, Kustom amplifiers are considered fairly collectible and are preferred by some vintage enthusiasts for their solid-state tone. Rockabilly and Motown musicians originally used these amps. Other artists known for using the Kustom brand for live performances are Creedence Clearwater Revival, Hoyt Axton, The Altamonts, Dusty Murphy, 3 and Sheryl Crow. Some of the most famous Kustom P.A. users include Creedence Clearwater Revival, Leon Russell, Johnny Cash, Roy Clark, The Jackson 5, Carl Perkins and The Carpenters. CCR toured from mid-1969 - 1972 using their own massive Kustom 400 PA system due to a lack of quality backline PA systems in venues at that time. As a result, CCR concerts were superior in sound quality, but the cost of transporting the equipment made touring a money losing deal for the band.

Hanser Re-issues

Hanser Holdings, Inc. from Cincinnati, Ohio bought the bankrupted Kustom in the late 1980s. In 1994, Hanser produced some small solid-state amplifiers featuring tuck-n-roll covering under the Kustom brand. These amps were manufactured in China.

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From 1999 to 2001 Hanser continued producing Kustom brand tuck-n-roll amplifiers including a full tube guitar amplifier, 100W and a 50W solid state reverb amps called TRT100 and TRT50, a 400W hybrid bass amplifier TRB400H, as well as 2x12', 4x12' and 2x15' speaker cabinets in original tuck-n-roll style. List prices were in 2000: $999.95 (TRT100), $899.95 (TRT50), $899.95 (TRB400H) $399.95 (2x12'), $599.95 (4x12'), $749.95 (2x15').

KrossroadSince selling Ross, Inc. Bud Ross has had numerous ventures in MI industry (including Road Electronics and Ross Systems). His only venture resembling traditional Kustom amplifiers was a brief venture with his son Andy Ross. The duo founded Krossroad Music Corporation in the early 1990s and for a brief period the company manufactured a series of solid-state bass amplifiers featuring traditional Kustom-style tuck-n-roll cosmetics. The amplifiers were even marketed with the Kustom Kat mascot. The venture proved unsuccessful, however, and within a few years the company had ceased to exist.

Guitars

As noted above, Kustom also produced a line of guitars in the 1967-1969 designed by Doyle Reading who also designed guitars for Wurlitzer. Model numbers were similar to the amplifiers of the time, with the K-200 being a semi-hollow body instrument with a cats-eye sound hole giving it a somewhat Rickenbacker-style look. It was equipped with two single coil DeArmond pickups, a bound neck, a steel nut, and a rosewood fretboard with multiple dot inlays beginning with four for each position marker below the 12th fret. The guitars came in different colors including natural, white, blue, wineburst aka watermelon burst, cherry-orange sunburst, natural ash, black ash and white ash, and were produced with or without a Bigsby tailpiece. According to Doyle at the 1967 NAMM show in Chicago orders came flooding in which made it hard to meet the demand.

References[edit]


External links[edit]

  • Bud Ross NAMM Oral History Interview
Retrieved from 'https://en.wikipedia.org/w/index.php?title=Kustom_Amplification&oldid=948396993'
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    Power Tubes EL84 (x2). The Kustom 5 watt defender was so well received Kustom made this 15 watt version. Tube Preamp 12AX7.
    Brand: KustomCustoms services and international tracking provided
  • Vintage 1970's Kustom 150-2 Padding Black Bass Amp Head

    Has all of its original knobs, and switches, and they all WORK! This amp is very clean sounding, and VERY loud. Product Specs Condition: Good (Used). BassGuitar, Combos.
    Brand: KustomCustoms services and international tracking provided
  • NEW RARE KUSTOM 66 DART BLACK TUCK AND ROLL GUITAR AMP AMPLIFIER 10W

    The '66 DART is a two-channel amplifier with analog reverb and delay effects and a plywood baffle, which enhances the resonance and overall tonality of the cab. Kustom 66 Dart Amplifier. Included are the original owner's manual and a power cable.
    Brand: KustomCustoms services and international tracking provided
  • Kustom HV100 High Voltage Series 2x12 Guitar Combo Amp, 100W, Amplifier 220v NEW

    This Dual Master system lets players easily get natural tube overdrive and compression on the Rhythm channel as well as the Lead channel. Another cool feature: The HV100 has two retractable feet on its bottom front edge that, when extended, change the angle of the amplifier.
    From CyprusBrand: Kustom
  • Vintage Kustom K100 Tuck 'N' Roll Guitar Amplifier Amp Head And Cabinet

    Absolutely beautiful condition I have owned this since the late 90’s I am consolidating my collection and need to free some room up. Works perfectly was just serviced. Cord is perfect I also have original slip covers. It has reverb and a foot switch the Jensen speakers are in most excellent shape and this thing really sounds like it could be 5x’s its size. I have no idea what shipping will be until I get an address welcome local pick up I am in the Philadelphia area
    Brand: KustomCustoms services and international tracking provided
    Just add your favorite head and you're ready to rock! The cabinet pictured is the actual cab you will receive! We know that details like wood grain and color finishes can vary, so we want you to be able to see, to the best of our ability, exactly what you will be receiving.
    Brand: KustomCustoms services and international tracking provided
    or Best Offer
  • Kustom Dual 35DFX 30W 1x10' 2-Channel Guitar Combo w/ Digital Effects w/footsw

    Used Kustom Dual 35DFX amp with original footswitch. VG working condition. NO ISSUES. Sold As-Is. The Kustom Dual 35DFX 2-Channel Combo features lead and rhythm channels (footswitchable with optional footswitch) with 2 high-gain preamp choices in the lead channel and one clean preamp selection in the rhythm channel.
    Brand: KustomCustoms services and international tracking provided
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    Quad100DFX head. Hiwatt 4x12 cabinet Made in UK with celestion speakers. MINIMUM ORDER VALUE USD500 (excl. (Kustoms are from a 2007 order). G 410 speaker cab for groove bass series. Groove1200 head (slightly used 1 unit). ).
    From CyprusBrand: Kustom
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    From CyprusBrand: Kustom
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    From CyprusBrand: Kustom
  • BULK VARIOUS -Pearl Vision Drums + PDP DW + Kustom Hiwatt Ampeg guitar amps NEW

    VARIOUS - Hiwatt Ampeg guitar amplifier Pearl PDP DW Bulk NEW. Hiwatt 4x12 cabinet Made in UK with celestion speakers. Pearl Vision Drums Includes hardware, no cymbals. MINIMUM ORDER VALUE USD500 (excl. ).
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    The '66 DART is a two-channel amplifier with analog reverb and delay effects and a plywood baffle, which enhances the resonance and overall tonality of the cab. Lead and rhythm channels. The vinyl has one small puncture on top corner.
    0 bidsEnding Jun 9 at 5:57PM PDT1d 3hBrand: Kustom
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    When you’re ready for high gain – stand back because these models bring it with a vengeance. From singing leads to heavy grinding rhythms, it’s all there. The icing on the cake is the 24-Bit Digital Multi-Effects System.
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    Brand: Kustom
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    Brand: Kustom
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    0 bidsEnding Today at 6:05PM PDT3h 28mFrom CanadaBrand: Kustom
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    Brand: Kustom
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    Used 15 Watt Kustom Lead Guitar Amplifier . Condition is Used. Shipped with USPS Parcel Select Ground.
    Brand: Kustom
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    Kustom K200B-2 Amplifier, Serial # 33119 with covers and roll about caster wheels. Excellent condition overall. (2) 15' speakers. 1 knob has been repaired with a screw inserted to hold it, see pic.
    Local PickupBrand: Kustom
  • Kustom KG100HFX 100-watt guitar Amplifier & KG412 extension cabinet BRAND NEW

    100-watt guitar amplifier head. Slanted 4x12 speaker cabinet with all of the high-energy tone and style you could ever want. Slightly smaller than a traditional 4x12, the KG412 is built with a plywood baffle for enhanced resonance.
    Local PickupBrand: Kustom
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    HV65 Specifications. • Weight : 37 lbs/ 16.8 kg. • Footswitch (Optional) : Channels, Boost & Effects. • Footswitch Jack : Yes. • CD/Tape/iPod Input : Yes. • External Speaker Jack : Yes. • Direct Out : Speaker Emulated.
    0 bidsEnding Jun 14 at 5:19PM PDT6d 2hLocal PickupBrand: Kustom
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    Kustom Arrow16 guitar practice amp amplifier VARIOUS Hiwatt Ampeg guitar amplifier Pearl PDP DW Bulk NEW. Kustom Arrow16. Hiwatt 4x12 cabinet Made in UK with celestion speakers. Headphone jack for late night practice.
    From CyprusBrand: Kustom
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    I also have the Cabinet for this amp if you are interested the item number is below.
    From United KingdomBrand: Kustom
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    GUITAR AMP IS IN USED CONDITION. TESTED & WORKING. GREAT SMALL LEAD GUITAR PRACTICE AMP. HEADPHONE SOCKET. NICE SOUND FOR UNIT OF THIS SIZE. QUITE A SMALL AMP SO PERFECT FOR STORAGE AS IT DOES NOT NEED TO TAKE UP HALF OF YOUR ROOM.
    From United KingdomBrand: KustomCustoms services and international tracking provided
    or Best Offer
  • Kustom KLA 10 Lead Practice Guitar Amp (723)

    Fully working. Rest of the Word: We have an account with DHL so our prices are competitive.
    From United KingdomBrand: Kustom
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    KUSTOM KGA-10 GUITAR AMPLIFIER. 10 Watts is plenty loud enough for the bedroom. Stand is not included.
    From United KingdomBrand: KustomCustoms services and international tracking provided

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  • Vintage 1970's Kustom 150-2 Padding Black Bass Amp Head
    Make Offer - Vintage 1970's Kustom 150-2 Padding Black Bass Amp Head
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